Computerized Biochemical Analysis

Article. Computerized Biochemical Analysis

Science serving industry, sports and human performance, was unveiled to a large group of area businessmen at its laboratories at 316 College St., Amherst

Holyoke Transcript

Published on Friday, September 6, 1974 by Unknown

Computerized Biochemical Analysis

Lomputerized Biomechanical Analysis, Inc., science serving industry, sports and human performance, was unveiled to a large group of area businessmen at its laboratories at 316 College St., Amherst, Wednesday. Chairman of the board and treasurer of this research company is Lawrence A. Graham of South Hadley, former president of the Graham Mfg. Co. of Holyoke, now a division of Johnson & Johnson.

Other officers of the company,

which is the first research com

pany in the world organized to

analyze human motion, are Miss

M. Ann Penny of Amherst,

president; Dr. Gideon B. Ariel of

Belchertown, vice president and ,director of research, and Kenneth T. Weinbel, head track coach at Dartmouth College, vice president in charge of sales.

The unique CBA system of motion analysis was made possible by the collective efforts of many scholars, including officials of this venture, and the ecanological advances of the past decade.

Slow motion inernatography is used to record any desired motion and then special tracing equipment enables data to be , processed directly by a high speed computer. The programm

ing result6 in a segmental t breakdown of information of the

, Company Unveiled To Businessmen

whole motion. Data obtained chemical eggineering from the

includes the total body center of Univ. of Maine. He is a board

gravity, segment velocities and member of the Holyoke and

accelerations, and joint forces South Hadley Chamber of

and moments of force. A unique Commerce; on the South Hadley

feature allows the interpretation Electric Light Commission;

of the data to show the chairman of the board of the

significance or contribution of Hampshire National Bank and a

each body segment to the whole member of a great number of

motion. organizations. He resides at 24

The information gleaned from East St., South Hadley, with his the CBA programming has been wife, the former Muriel Kent. found useful to improve perfor- They have four children. mance in sports and industry, to The president of the firm, Miss help reduce injuries, or to aid in Penny, is a native of Raleigh, the design and manufacture of N.C., a graduate of the Univ. of equipment. It has also been used North Carolina, and received her in the designing of prosthetic masters’ degree at the U. of devices, and can be of aid in Massachusetts where she is now selected areas of the medical working towards her doctorate. field and rehabilitation. By She has been a teaching assisapplying the appropriate data to tant and a research assistant at any problems involving human the U of M since 1968. She is 40 motion, accurate results are ob- years of age.

tained. Dr. Ariel, the director of

The CBA’s first concentration research, lives at 95A Poole St., in sales will be in the athletic Belchertown, and is a faculty field to colleges or universities member at the Univ. of Mass. and professional teams in any of where he received both his the varied sports. The next masters and doctorate degrees. moves will be into the industrial He received his bachelor’s field. degree from the University of

CBA with Graham’s involve- Wyoming and his earlier educament was formed in the past few tion was at Wingate College in months after extended studies, Israel. Dr. Ariel, who is 41, is the and Wednesday’s display of its author of a number of operation was the first for the publications, particularly on public. physical performance.

Board Chairman Graham has Weinbel, who is in charge of a Bachelor of Science degree in sales, founded CBA with Dr.

Ariel in 1971, and has been head

track coach at Dartmouth

College since 1969. He was

graduated from Pennsylvania

State College in 1950 and receiv

ed his masters degree from

Hofstra University. He is presi

dent of the Heptagonal Track

Coaches Assn. and a member of

the N.C.A.A. Track & Field

Rules Committee. He has

published numerous articles on

track and field fitness and is well

known as a lecturer. He also has

produced numerous undefeated

championship teams as well as

All Americans and Olympians

during his career. He is married,

has three children and lives at

Hanover, N.H.